Disney reportedly rehires execs to advise Iger

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The Walt Disney Company has recently rehired two former executives, Kevin Mayer and Tom Staggs, to provide guidance and advice to CEO Bob Iger regarding the future of the company’s TV businesses and their relationship with Disney.

Kevin Mayer and Tom Staggs, both highly experienced executives, have been brought back to the company in order to lend their expertise and insights. Mayer previously served as the company’s Chief Strategy Officer, overseeing the successful acquisition of Lucasfilm, Marvel, and Pixar. Staggs, on the other hand, was previously the Chief Operating Officer of Disney, leading various divisions and playing a key role in the company’s growth and expansion.

Both executives have a deep understanding of the TV industry and its dynamic nature. They will work closely with CEO Bob Iger to explore innovative strategies and navigate the evolving landscape of television. This move comes at a crucial time for Disney as it seeks to adapt and respond to the rapid changes happening in the entertainment industry.

With the rise of streaming services and the decline of traditional cable and satellite television, Disney is faced with the challenge of staying relevant and capturing the attention of modern consumers. The acquisition of 21st Century Fox and the launch of Disney+, the company’s own streaming platform, have already demonstrated Disney’s commitment to adapting to this new era of media consumption.

However, the expertise and guidance of Mayer and Staggs will be invaluable in determining how Disney can further optimize its TV businesses. This includes leveraging the vast library of content from brands such as Marvel, Star Wars, and Pixar, and identifying new opportunities for growth and expansion in the TV space.

Additionally, both executives will also play a crucial role in assessing how the TV businesses intersect with other aspects of the Disney empire. This includes understanding how TV content can be integrated into theme parks, consumer products, and other media platforms to create a cohesive and immersive Disney experience.

Overall, the rehiring of Kevin Mayer and Tom Staggs reflects Disney’s commitment to securing the best talent and expertise to navigate the ever-changing landscape of the TV industry. With their experience and insights, they will undoubtedly contribute to the continued success and growth of Disney’s TV businesses, ensuring that the company remains a leader in the entertainment world.

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