Taylor Swift announced during her Eras Tour concert in California that she will be releasing a rerecording of her 2014 album, “1989.” The album, titled “1989 (Taylor’s Version),” will be released on October 27, the same date as the original album. Fans, both at the concert and online, were ecstatic about the news.
Swift took to social media to share the surprise announcement, expressing her excitement about releasing her version of the album that changed her life. She described it as her “most FAVORITE rerecord” she has ever done. The album features popular hits like “Shake It Off” and “Blank Space.”
This rerecording project aims to regain control of Swift’s first six albums after the master recordings were sold. In 2019, Scooter Braun, a music executive, purchased Big Machine, Swift’s former label, along with the original recordings of her first six albums. Swift felt that this sale had stripped her of her life’s work.
Since then, the rights to Swift’s music have changed hands again, with Braun’s company selling them to Shamrock Capital for over $300 million. Determined to reclaim ownership of her work, Swift announced her plan to rerecord her albums in 2019. She has already released rerecordings of “Fearless,” “Red,” and “Speak Now.”
With the release of “Fearless (Taylor’s Version),” Swift included six additional songs that were not featured on the original album. She emphasized the importance for artists to own their own work and the significance of their personal connection to it.
Meanwhile, Swift’s Eras Tour has become a massive success this summer, with fans eagerly seeking tickets and overwhelming ticketing systems. The recent concert in California marked the end of the first leg of the tour in the United States, with more shows planned for the fall of 2024. Swift will continue her tour in Mexico, Argentina, Brazil, Japan, and Europe, with a total of 146 stadium dates booked.
Although exact box office numbers are not publicly released, it is estimated by Pollstar, a trade publication, that earnings from the Eras Tour will surpass $1 billion by the time Swift reaches Singapore in March.
Swift’s dedicated fan base, known as “Swifties,” meticulously analyze and speculate on all her actions and online posts. Many fans had anticipated that she would announce the rerecording of “1989” during the concert, especially after SoFi Stadium hinted at a surprise on social media.
Taylor Swift’s announcement of “1989 (Taylor’s Version)” has generated immense excitement among her fans, and they eagerly await its release on October 27. It is yet another milestone in her mission to reclaim control over her music and demonstrate her artistic growth and autonomy.