‘X’ on Twitter’s Headquarters Faces Investigation Over Permit Violations

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Twitter’s rebranding efforts have hit a snag as the company’s new “X” sign installed on its San Francisco headquarters is under investigation by the city for lacking proper permits. According to officials, a building permit is required to ensure the sign is structurally sound and installed safely. Additionally, planning review and approval are necessary for its installation.

The San Francisco Department of Building Inspection sent an inspector to the Twitter headquarters to inform the company of the violation and request access to inspect the sign on the roof. Twitter representatives informed the inspector that the sign was a “temporary lighted sign for an event.”

However, when city inspectors attempted to gain access to the roof again the next day, they were denied entry by the tenant, as stated in the complaint. Twitter has not yet responded to a request for comment regarding the investigation.

Matt Dorsey, the District 6 supervisor representing the area where Twitter’s headquarters are located, expressed his hope for a more cooperative approach from the company. He mentioned that the refusal to let building inspectors in put Twitter in an “adversarial posture,” and he would like to extend an olive branch to work productively with the company.

This is not the first time Twitter has faced issues related to signage. Previously, San Francisco police stopped workers from removing the brand’s iconic bird logo from the building, citing safety concerns for pedestrians. A complaint was also filed with the city regarding the removal of that sign. Shortly after the original sign was taken down, the new “X” sign was installed.

In conclusion, Twitter’s rebranding efforts have encountered obstacles in the form of permit violations and uncooperative interactions with city inspectors. This investigation adds to a series of issues the company has faced regarding signage. It remains to be seen how Twitter will resolve these matters and establish a productive partnership with the city.

About Edward Clark

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