In a video call held in early July, Ms. Rénier discussed the collaboration between Jaeger-LeCoultre and Mr. Myers. Mr. Myers, who was on vacation in Greece with his family at the time, joined the call from a beach. This collaboration is part of Jaeger-LeCoultre’s year-old program called Made of Makers. The program aims to form partnerships with creators from various fields outside of watchmaking, such as pastry chefs, digital media artists, and visual artists, in order to encourage cross-disciplinary exchanges.
According to Ms. Rénier, Jaeger-LeCoultre had never before collaborated with a musical artist, and this was the main objective of the partnership with Mr. Myers. They wanted to explore a completely different experience and showcase the concept of the golden ratio from a less expected perspective, which goes beyond architecture or design.
Mr. Myers, a 39-year-old artist who won “Britain’s Got Talent” in 2017, is known for his unique blend of classical and contemporary dance music. Upon understanding Jaeger-LeCoultre’s vision, he immersed himself in the Art Deco era by surrounding his studio in the English countryside with images from that period. He then composed a symphony in four chapters, representing nature, science, art, and design, which correspond to the four sides of the rectangular Reverso watch.
To capture the essence of Art Deco in his music, Mr. Myers meticulously studied the lines, shapes, and designs of the era. He incorporated the golden ratio formula into the beats per minute of his composition, using the same G minor key throughout the piece entitled “Timeless.” The tempo of the music was set at 161.8 beats per minute, which evokes the golden ratio. In addition to the piano, Mr. Myers added synthesizers, spiral sound effects, and percussive elements to symbolize the lines and silhouettes of Art Deco design.
According to Mr. Myers, the piano serves as the thread that runs through the entire composition, representing the turning cogs of the watch. He considers the rest of the music to be the result of endless experimentation.
The collaboration between Jaeger-LeCoultre and Mr. Myers exemplifies the Made of Makers program’s mission to bridge different artistic disciplines and create something truly unique. By exploring the golden ratio from a musical perspective, they have expanded the boundaries of creativity in watchmaking and further emphasized the timeless elegance of the Reverso watch.