After a one-month break from social media following her wedding, beauty influencer Mikayla Nogueira has finally responded to claims that her wedding was sponsored. In a series of TikTok videos posted on 1 August, Nogueira addressed the questions and rumors that have been circulating since her wedding on 1 July. The influencer got ready on camera while discussing the criticism she received. The 24-year-old Boston-based TikToker tied the knot with her long-time boyfriend Cody Hawken in Newport, Rhode Island. The wedding was attended by 175 individuals, including celebrity makeup artist Mario Dedivanovic and hair guru Chris Appleton, as well as other TikTok celebrities like Dylan Mulvaney, Chris Olsen, and James Charles.
Despite the day being intended as a celebration of Nogueira and Hawken’s love, many fans quickly judged the wedding, with some suggesting it looked more like a brand trip rather than a personal event. On 27 June, Nogueira announced a new collaboration with e.l.f. cosmetics to honor her impending nuptials. They released a lip kit called “e.l.f. x Mikayla Marriage Material Lip Duo,” which Nogueira planned to use for her wedding look. While many fans praised the product, others felt the timing was disingenuous and solely aimed at boosting sales at the wedding.
Addressing her followers on 1 August, Nogueira revealed that she woke up the day after her wedding to a flood of text messages advising her to stay off TikTok due to the backlash surrounding her nuptials. Although she hasn’t personally seen any negative content, she has been informed of the claims made by others. Nogueira firmly denied the claim that her wedding was sponsored and emphasized that she had paid for everything herself. She explained that she and her wedding planner had the idea to combine a kissing booth with her e.l.f. products as party favors for guests, but clarified that her wedding was not sponsored by the brand. She simply asked the makeup company if she could use their logo on the booth because she valued the collaboration.
Nogueira also addressed rumors that she uninvited close friends to her wedding in order to make room for more influencers. She explained that her wedding included 175 people, and only 10 percent of them were influencers. She noted that the perception of her wedding being full of influencers was because only influencers were posting about it on TikTok. She considered the influencers at her wedding to be her friends and coworkers whom she had gotten to know over the years. She expressed her disappointment in the negative rumors surrounding her wedding, stating that it was disheartening to see so many people try to ruin her special day.
In addition to the wedding controversy, Nogueira also addressed a different narrative regarding her use of diabetes medication Ozempic. She denied being on the medication and expressed surprise at the claim, as it has become a common accusation on TikTok.
Overall, Nogueira responded to the claims and rumors surrounding her wedding, emphasizing that it was not sponsored and that she valued her collaborations. She also clarified that the influencers at her wedding were her friends and coworkers, not just celebrities. Nogueira expressed her disappointment in the negativity surrounding her special day and denied the claim about her use of medication.