Kim Kardashian has faced criticism for promoting an expensive full-body scan that she claims is “life-saving.” The reality star shared photos of herself next to a Prenuvo machine, stating that the technology can detect early stages of diseases. Although Kardashian insisted that her post was not an advertisement, she highlighted how beneficial the scan had been for her and her friends. However, her followers quickly pointed out the high cost of the scan, accusing her of being “tone-deaf” and out of touch with the financial struggles of many people.
Prenuvo’s website describes the full-body scan as “comprehensive,” assessing major organs and spines while being capable of detecting tumors, malignant cancer, and treatable brain aneurysms. It can also detect risk factors for stroke and conditions such as disc herniation, spinal cord abnormalities, fatty liver disease, multiple sclerosis, and musculoskeletal conditions. However, with a price tag of $2,500, the scan is considered out of reach for a significant portion of the population.
Social media users criticized Kardashian for promoting a medical device that most people could not afford. They argued that the majority of society cannot even afford basic insurance for regular wellness checkups, making it unlikely that they would be able to afford such a scan. Many also questioned whether health insurance companies would cover the cost. The criticism against Kardashian centered on her financial privilege and perceived lack of awareness regarding the struggles faced by everyday people.
Although Kardashian has not responded directly to the criticism, it is clear that her promotion of the full-body scan has sparked a contentious debate. Some fans expressed frustration, noting that Kardashian’s recommendation for preventative care is inaccessible to the majority of her fan base. The divide between the wealthy and those with limited financial resources was highlighted, with critics emphasizing the glaring disparities in healthcare access and affordability.
The controversy surrounding this issue underscores the importance of considering the financial implications of health-related recommendations. While certain technologies may have the potential to detect diseases early and save lives, their accessibility and affordability must also be taken into account. It is crucial for public figures like Kim Kardashian to be mindful of the privilege they possess and to promote healthcare options that are inclusive and attainable for as many people as possible.
Aside from the controversy surrounding the full-body scan, Kardashian recently revealed that she had suffered a shoulder and tendon injury. Although she did not disclose the cause of the injury, she mentioned that it had temporarily kept her out of the gym. This health update came prior to her promotion of the Prenuvo machine, further fueling the discussion around her engagement with health-related topics.